How AI-Powered Augmented Reality Transforms Digital Experiences!
AR and AI are the most promising and fastest existing technologies in the market of mobile app development. Augmented Reality fueled with AI has pushed the boundaries of the digital world and has brought it to the floating multisensory 3d world.
The edge cutting evolving software tools have taken the technology to such a height that it is impossible to spot the partition line between the two and tell where AR begins and AI ends. This links the digital and physical world. It has provided an opportunity to the innovative minds and to the creators to introduce a new world, where the digital objects are superimposed in the space around us.
The more advanced the creators and the companies are coming with a new application with features full of amazement, making life more simple for us. On the other hand, consumers are demanding more clever ways to deal with the daily activities around us. Voice and immersive media can seamlessly permeate the environment around us and fulfil that demand with fresh, personal, and meaningful experiences.
In recent years we have developed our taste so much, as we are getting more and more innovation around us for our daily go work that in a few years the traditional way of shopping or visiting the store will see some huge reforms in it. AR with the help of AI tends to do a lot of experiments and changes to the existing online shopping too.
Before going through the article let us discuss what AR and AI is:-
Augmented Reality:- Augmented Reality is a technology that enables the blending of digitally developed objects in the physical world around us. And, allows us to experience the world from a new vision. The best thing is we just need a camera where you can visualise the objects when you look through your mobile screen. The most relative example can be Snapchat filters.
Artificial Intelligence:- It includes algorithms and statistical models that perform intelligent tasks in the absence of explicit instruction. Tasks like visual perception, decision making and understanding languages.
AR has digitally transformed businesses and has changed the experience of the consumers with features like the use of natural inputs, like voice, sight, touch, and gestures. Irrespective of sectors, say it in healthcare, travel, retail, education, real estate and many more.
Combining AR and AI
AI enables the mental shift from 2d to 3d to be more engaging and realistic. Experience, which otherwise requires new tools to thrive in a different dimension.
The use of AI and machine learning can easily handle cumbersome tasks and provide realistic results, AR experiences that look convincing require lighting, materials that behave likewise to real-world rules. Can be worked easily with AI that would otherwise demand costly photoshoots and creative work for hours.
AI enables us to learn from users’ reactions and improve the quality and features by predicting what will be their next demands. This leads to the betterment of both customers as well as of the retailers to provide the customers with the required advancement and increase the engagement for growth of the company.
It provides a clear image of the consumer's choice to the retailer. This is where AI comes into action. AI helps designers to use data according to customers preferences to show products in 3D instantly, colours, with favourite logos, and sizes.
How AR with AI is transforming digital experiences.
AR and AI together has helped many sectors to outperform in recent past years. The companies that invested in AR saw an enormous increase in engagement and have helped people to experience and get worthy results. For example:-
Changing the traditional way of shopping:-
As we were shifting towards online shopping from the traditional way of shopping at a steady speed, this pandemic provided the pace to online shopping. People are finding this place a comfortable one and one's people finds a place comfortable, it seems to be an irreversible process.
The introduction of AR in online shopping has made it a mode lovable by the customers. As individuals use to find difficulty in deciding the size for him/her as according to the image available of the model and the bigger problem was if this colour will suit me or not, which resulted in a lot of return and replacement process for a single shopping.
AR allows you to scan yourself on the camera and you can try different colours, sizes on yourself digitally. It avoids the wastage of time in the reorder or returning process and also saves the time which you used to waste at brainstorming if this will be a good choice for you.
Augmented Reality in retail:-
Augmented Reality is known to be shopper-friendly. However, it has proven to be a boon for retailers too, as the use of Augmented Reality in Retail, will lessen the process of return and replacement. It will save a lot of retailers, as the shipping cost is to be paid by the retailer and reorder or replaces wastes a lot of money and manpower of the retailer.
It also optimises the warehouse space by proper navigation. It displays additional information about the product that enriches the shopping experience and improves the image of brands. Augmented Reality in marketing can be seen as a future investment. Many brands have introduced AR in fashion for their products to display and try on. That has additionally increased the revenue of the brands.
Retailers can also install Augmented Reality based mirrors in their stores. That allows a Virtual trial of clothes without actually trying a dress to make it more comfortable for customers and to avoid chaos in front of the trial rooms. And, also keeps the product in the store in a better condition by avoiding multiple trials of the product by different customers.
Real estate becoming more real:-
When it comes to Real Estate, we all will agree that it has agnatic potential to boost both selling and buying experience. While buying a house everybody becomes more conscious and demanding and, why not it is a lifetime investment.
A visit to the site with a 2d print in your hand can be a turn-off for the buyers and may not deliver the same idea or project you want to deliver, here AR, makes Real Estate a fruitful experience as the buyer can have an onsite visit of the future project and if required can also modify the interior according to the choice of buyer with the help of AR tools.
Expanding the boundaries of entertainment:-
We have seen AR effects in various games and have seen AR in Digital transform, but it can do a lot more in the field of entertainment from games to sports to theatre to many more. It can just change the experience of entertainment. Our choice and preferences are becoming more technology-savvy with time, and AR can meet our expectations in the entertainment sector. Ar in entertainment is the future.
Overcoming the boundaries
In the coming decade which is purely believed to be about AR and the investment also supports this statement. The designers, artists, businesses and marketers, everyone will eventually shift towards the multidimensional and immersive world. These technologies with advanced tools can achieve and can take things to an advanced level that will move us and will make us rethink the experience.
AI empowers AR to work more soundingly on things making them look more smooth. The use of AR in voice and immersive media enables the creator to design involving experience with great fidelity and at a higher speed than ever before. It also assures and also empowers us to interact with the experiences.
An app can be developed using all the high tech tools available, but the success of an idea or an application gets defined by its less complexity and the tools must be more user friendly for mass adoption.