Tech companies, as well as all other organisations operating in the digital economy, are realising how important it is for employees to have digital skills in the current workforce. New employees need to be cross-trained and have both hard and soft skills now more than ever. Recruiters will be searching for new applicants with a wider skill set and wider experience, irrespective of the precise position you are applying for.


Digital Business Analysis

Using a variety of tried-and-true analysis approaches to create a compelling business case for investing in a digital solution, digital business analysis assists businesses in making the best decisions. Due to the fact that all businesses operating in the digital economy require these talents, they have become the hottest ones to have on a resume in the 21st century. Projects involving digital transformation are centred on digital business analysts. They assist businesses in creating a digital ecosystem of solutions that will fuel digital transformation and industry expansion.

Digital Design and Data Visualization

All websites, mobile applications, and digital services have a user interface in common. Most tech businesses will be in high demand for any designer with experience developing dynamic, successful user experiences.

Designers can also use complex data to create visualisations that aid managers in critical business choices. Data visualisation is the name of this ability. Senior executives can utilise data visualisation to learn important lessons from the data. Designers analyse and visualise data using tools like Tableau and Power BI.

Digital Project Management

While project management is by no means only valuable to tech organisations, it is an essential component of quickly and affordably building digital products and services. Any CV will stand out if it demonstrates an understanding of a variety of methods, including SCRUM and AGILE. Digital project managers must have a comprehensive awareness of the whole development process for digital projects, from concept to fully realised product or service.

Digital Product Management

Digital Product Management is a different talent that is not specific to software design but is nonetheless extremely valuable. A lifecycle management strategy needs to be implemented, especially for software services. Product Management will become even more crucial to the tech industry as Software as a Service continues to expand.

Digital Marketing

Digital marketing will be a strategy used by IT companies to promote their goods and services. Here, knowing how to maximise return on investment from the broadest possible range of networks will be crucial. Digital marketers are in need of the following skills:

  • Digital marketing tools
  • Analytics tools
  • Social media marketing
  • Content marketing
  • SEO
  • UX (User Experience Design)


Social Media

Social media is now almost exclusively used for some of the finest PR. With the use of social media platforms like Twitter, Reddit, Facebook, Instagram, and numerous more, tech companies can directly connect with consumers, thought leaders, and evangelists. Social media managers are the best counsel for tech PR.

Data Science and Data Analytics

Businesses gather huge amounts of data, which, when analysed by a big data analyst, may be very helpful to them. Data scientists are in high demand by organisations everywhere. Data scientists are frequently included on Glassdoor's list of the Best Jobs. Data science is an excellent career choice for experts in the digital age and has a strong employment rate because there is a greater demand than there is supply. As data science becomes a need for a growing number of manager-level professions, learning it will place you ahead of the curve.


Decision Making for Leaders

Making decisions is vital for leaders in the internet age. The best strategy for success for people looking to future-proof their careers is probably acquiring abilities in areas where machines are unlikely to excel (such as complicated issue solving, innovation, and problem solving).

Organizations require leaders who can act quickly by drawing on their expertise and experience. One way for professionals to sharpen their decision-making skills is through the study of behavioural economics. The field of behavioural economics investigates how psychological, cognitive, emotional, cultural, and social aspects affect how individuals and institutions make financial decisions. Learning this skill will improve your decision-making abilities by exposing you to information from the fields of cognitive and social psychology.



Digital skills are widely regarded in the workplace now and will be essential in the future. Not only those who work in IT will need to be aware of this transformation as the digital era spreads into many facets of our life. According to the House of Lords, digital skills must be taught as a third core topic and given the same weight as literacy and numeracy.





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