Role Of AR, VR, And MR In Building The Metaverse


Technology is evolving at a faster rate than we could even imagine at present. We were getting normal with the heights and endless possibilities of AR, VR, AI. And all of sudden the metaverse has become the next big thing. The metaverse is still so complicated for people to understand, moreover because it doesn’t exist completely yet.


In his recent statement, Mark Zuckerburg defines metaverse as a space where you could shop, get together with friends and family, work, play and do anything you imagine.


But we can’t even imagine the metaverse without already existing tech phenomena such as Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR). Now all these exist in a good shape at the current time but combining all these and creating a whole virtual space will not be less than any challenge. Some say years, a few say decades to make it possible. 


What Is The Metaverse?

Let us first understand what exactly is the Metaverse. Imagine a virtual world where you could do your real work, study, meetings, and a lot more while just sitting on your couch. In the metaverse, your customized avatars will communicate, attend meetings, concerts and build our community. As we add skins, weapons to our avatars in games, we would be in the virtual world with digital currency. Further adding on land and liabilities to your world will be the next race, people have already started buying lands on the sandbox. Now people are also saying investing in virtual real estate is a waste of money but it isn’t! This property can be owned, can be sold in the future, and can also be rented out for venues for events.  


We at WoWExp are always focusing on how metaverse can be used most efficiently in all sectors to bring out the maximum potential. Education or entertainment, we have covered it all. For making this possible, WoWExp understood and kept forward the idea of merging AR, VR, and MR with different sectors. So, let’s open these factors…


Augmented reality

So basically AR is a combination of digital and our real world, where we in our world can generate digital visuals, information to enhance the quality of work and activity. Through the cameras of phones/ tablets or smart glasses, AR can put an overlay of the digital content into our actual environment. This technology doesn’t account for users’ surroundings or requires interaction with users’ space, it rests on top of any surface, with our physical world acting as a static background for it. It normally can be seen in the form of a floating advertisement on our mobile screens.


WoWExp recently launched an application, “MiniMeta” on the Playstore which allows you to experience AR engagements in the world around you. 


Virtual Reality

It is an absolute example of technology that creates a simulated environment around us completely different from the real existing world that can be explored in 360 degrees. Recently the growing craze of VR headsets can be seen all over the globe and viral videos showing how stepping into the other world has already exited the world. 


Ever heard about VR Training? Well, we are the experts in that area. WoWExp’s subsidiary company, builds custom virtual training platforms for Businesses, Startups & Institutions to continuously upgrade and upskill the workforce - anytime and anywhere.


Mixed Reality

MR is sometimes referred to as hybrid reality, it is the integration of real and virtual worlds to produce a new environment in which the interaction between virtual and physical objects is enhanced in real-time. Unlike VR, which immerses users in a virtual environment, or AR, which simply augments digital content over a physical environment, instead, MR devices constantly collect new information happening in the surroundings. Such information is very helpful in placing digital content in the physical environment, and users can interact with it. MR combines both the physical and virtual worlds together where they both are intertwined.


Now, What Picture Do The Upcoming Years Have For AR, VR, And MR?

Surely 2 years back we were talking about AR, VR, and MR getting adapted by the world for their work, now a combination of these can bring us a whole new virtual space, called metaverse. And its possibility can be assured as some of the biggest companies are stepping into it. Microsoft, Snapchat, Facebook (Meta), Nvidia, Roblox, and many more such tech ruling companies have made their foot into the metaverse. 


The basic idea of being able to engage and interact in a virtual world has been around for many years, but an actual metaverse where lifelike communication and interactions will be possible is years far. Though names like Bill Gates and Mark have said that in the next 2-to-3 years we will be into it, let's wait for the existence of the metaverse and glorify our world till then.

In amidst the big giants like Meta, there are various startups budding up in the space of Metaverse. One such ever-growing startup is “WoWExp Technologies”, which builds interactive & immersive products with emerging technologies like AR, VR & MR for making a mindboggling impact on society as well as businesses.


Metaverse is the next big game in the future of technology, it somehow beholds a new future for the new generation. And WoWExp being one of the first metaverse companies is looking forward to creating a better, more advanced, and secured platform for this nation, India. 


If you want to learn more, don’t forget to drop us a ‘Hi’


Let’s catch up sometime over a cup of coffee ☕

About Author

Muskan Kapoor

She is a writer by day and a reader by night.